About The Hub
One team, one online subscription platform. Supporting athletes, coaches and parents.

Introduction
Nino Severino, Former Olympic Coach and Programme Manager to Olympians, Official EIS World Class athletes and Great British Internationals now wants to support all athletes, male, female, junior, senior, from club, county, regional levels all the way through to Olympians and professionals.
Breaking down barriers to high quality support
Sports consultancy and programme design can be very expensive, and can be a barrier of access for athletes, coaches and parents. Nino wanted to offer a world class online programme which is offered at a price point that makes it accessible for almost all. For as little as the cost of a bottle of mineral water per week, you can start accessing the invaluable Hub programme content.
The ‘Big 3’ plus much more
Nino is a prolific programme inventor and developer, using his programme creative skills he has developed an outstanding portfolio of clients:
- Olympic Athletes
- EIS World Class Athletes
- Manchester United Football Club
- WTA Tennis Professionals
- England Cricket
- England Boxing
- England Karate
- UK PGA
- LTA
Nino has worked tirelessly over the last decade to solve the problem of offering extremely high-quality support to students, teachers, athletes, coaches and parents, and removing the barriers of access and high costs. He believes that he has created a unique sporting and educational offering, placing a highly qualified team, led by a World Class Programme Manager, all within one subscription offering on a single platform, accessible to all, whatever level.
The Hub team are dedicated to offering the “Big 3” components, Fitness, Nutrition and Mental Wellbeing. The “Big 3” will be accompanied by many other areas, accelerating physical, mental, emotional and educational development.
Nino initially found himself a unique place in the sporting world by inventing a bio-mechanical training system. Through his strength and conditioning role supporting official EIS World Class athletes, he quickly identified that the power created through training, in the gym, needed to be harnessed for economical and efficient movement through the specificity of sport specific dynamic movement.
Through his strength and conditioning work and programme innovation, he developed a passion for wider programme integration and management. It was very clear to him that a successful athlete would potentially have a very large team supporting them.
More often than not the many areas of an athlete’s life would bleed into each other, offering the high level of support athletes need for development. It’s critical that the athletes programme and support content includes all the components that can dramatically affect the athlete’s performance levels.


Supporting the Trilogy – Athletes, Coaches and Parents
Our job at the Hub is simple, provide the athlete, coach and parent with all their needs on one comprehensive subscription platform. The Hub exists to offer teams, academies, schools, colleges, associations, athletes of all ages and abilities, coaches and parents an online environment that affects overall wellbeing, mental and physical development and a support experience that is second to none. All accessible through one team, and one online platform.
NO LONGER DO COACHES, ATHLETES AND PARENTS NEED TO SEARCH FOR A SPORTING BACK-ROOM STAFF OF EXPERTS, AT THE HUB, THEY ARE HOUSED ON ONE INSPIRATIONAL AND MOTIVATIONAL SUBSCRIPTION PLATFORM.
- Our aim at the Hub:
Breaking down the barriers leading to support that can literally change lives through performance - A “One Stop Sporting Shop” of the “Big 3”, Mind, Body and Nutrition for athletes of all abilities.
- Offering coaches and parents, a single online platform, housing a support team of fitness coaches, mental skills and well-being experts, nutritionists, and sport scientists.
Offering a high-quality support team and programme that can dramatically affect an athletes training, competitive and recovery life in a positive fashion, is a complex, sophisticated and skilful business. It takes a very large team of experts and specialists with an extremely wide base of knowledge. Unfortunately for most athletes, this is a very difficult combination to find, and massively expensive.


Development through body and mind
Through the experience of programme management for many athletes at all levels, Nino clearly defined the areas than needed to be addressed and integrated for the highest levels of sport performance. All these areas fell into two categories, “The Body” and “The Mind”. The very valuable skills of a programme manager such as Nino are very quickly realised when all the elements from both body and mind are brought together in one integrated and powerful delivery.
The Hub exists to support all athletes at all levels, this support presents itself through specialists and experts, products, programmes, consultancy, all found on one platform.
All great athletes will be supported by great technical coaches, what is often missing is the resource, awareness or knowledge to develop a high quality group of back-room staff, who will support the technical coach, in their role of supporting the athlete.

